Case Study
Tealogy Case Study
How we fixed Tealogy's broken Meta ads and took them from 60-70 random leads a month to a consistent 700+ franchise inquiries — every month.
How we fixed Tealogy's broken Meta ads and took them from 60-70 random leads a month to a consistent 700+ franchise inquiries — every month.
Tealogy — one of India's fastest-growing kulhad chai franchises — came to us with a real problem. Their Facebook and Instagram ads were running, money was being spent, but good franchise leads just weren't coming in.
We rebuilt their whole Meta advertising setup from scratch and paired it with an SEO push. One clear goal: get serious franchise inquiries from people who are actually ready to invest, not just random form fills.
Tealogy started in 2018 as a tea café chain built around authentic kulhad chai. Their franchise model is made for everyday entrepreneurs — no royalty fees, no fancy chef needed, low starting investment, and full setup support from day one. When we started working with them in February 2024, they had 140+ cities and 320+ outlets built mostly through word of mouth. The digital side needed work.
Real kulhad chai experience rooted in Indian chai culture
6+ years building India's most accessible chai café brand
No royalty · No trained chef · Low investment · Full support
Goal is to put a Tealogy outlet in every city across India
Tealogy had a great brand, a solid model, and big plans. But their Meta ads were quietly failing — reaching the wrong people, wasting budget, and pulling in leads from people with no real intention of investing. Their expansion plans were stuck.
Ads were going to regular chai drinkers, not people actively looking to open a franchise in their city.
Lots of form fills, but nobody converting. The pipeline looked busy on paper but produced no real franchise partners.
Spend kept going up month after month but results weren't improving. Every rupee was returning less and less.
We stopped targeting everyone and started targeting the right people. Intent-based audience groups built from behavioural signals, interest stacking, and lookalike models — so ads reached entrepreneurs actually researching franchise opportunities, not just anyone scrolling Instagram.
Full-funnel Facebook and Instagram campaigns with creatives made specifically for franchise buyers. Every ad spoke to the entrepreneur, not the tea lover. No royalty. Low investment. High returns. Full support — that's what people saw.
We put spend exactly where it made sense — cities with real franchise potential. No more wasted impressions on people who could never realistically open an outlet in those markets.
Alongside paid ads, we built Tealogy's organic presence on Google. Optimised their pages for high-intent franchise keywords so they show up when people search "best tea franchise in India" — without spending a rupee on ads for that traffic.
Weekly performance reviews via Meta Business Suite — tracking cost per lead, click rates, and form completions. Kept tweaking creatives and audiences so results got better over time, not just stayed flat.
Main lead generation channel
Visual stories + franchise reach
Organic franchise keyword rankings
Intent-based & behavioural segmentation
Weekly CPL, CTR & conversion monitoring
When someone searches "tea franchise" or "best tea cafe franchise in India" on Google, Tealogy shows up right at the top. Back in February 2024, they weren't even in the top 100 for any of these keywords. Today, 14 high-value keywords rank on Page 1 — most of them in the top 3 positions.
| # | Keyword | Rank Now (Apr '26) | Rank Before (Feb '24) |
|---|---|---|---|
| 1 | Tea Cafe Shop Franchise | #1 | Not in Top 100 |
| 2 | Tea Cafe Franchise | #1 | Not in Top 100 |
| 3 | Cafe Franchise Investment | #1 | Not in Top 100 |
| 4 | Low-Cost Coffee Franchise | #1 | Not in Top 100 |
| 5 | Top Tea Franchise | #2 | Not in Top 100 |
| 6 | Best Tea Franchise in India | #2 | Not in Top 100 |
| 7 | Best Tea Franchise | #2 | Not in Top 100 |
| 8 | Best Tea Shop Franchise | #2 | Not in Top 100 |
| 9 | Start A Cafe Franchise | #2 | Not in Top 100 |
| 10 | Best Cafe Franchise | #3 | Not in Top 100 |
| 11 | Affordable Cafe Franchise | #3 | Not in Top 100 |
| 12 | Best Tea Chain in India | #4 | Not in Top 100 |
| 13 | Top Kulhad Chai Franchise | #4 | Not in Top 100 |
| 14 | Chai Franchise in India | #7 | Not in Top 100 |
Better rankings brought real traffic. Sessions went from 700/month to 3,809 — and more importantly, organic leads jumped from 25-30 a month to 100-120. These are people finding Tealogy on Google without any ad spend.
Every good lead is a potential new outlet in a new city. With leads coming in from both paid ads and organic SEO, Suto Cafe's franchise network more than doubled since we started working together.
Build stronger visibility, reach your target audience, and generate quality leads with our result-driven digital marketing strategies.
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