Case Study
Suto Cafe Case Study
How we helped Suto Cafe go from 20-25 scattered leads a month to 180-200 quality franchise inquiries every single month.
How we helped Suto Cafe go from 20-25 scattered leads a month to 180-200 quality franchise inquiries every single month.
Suto Cafe a fast-growing coffee franchise brand was struggling to get real results from their Facebook Ads, organic SEO, and other digital efforts. Their ad spend wasn't translating into serious franchise inquiries.
We came in, rebuilt their entire digital strategy from the ground up, and focused on one thing: reaching the right people entrepreneurs actively looking to open a café franchise in their city.
Suto Cafe is a premium yet affordable coffee café chain the kind of place loved by students, young professionals, and coffee enthusiasts. Their tagline says it all: "Jee Bhar Ke." They're not just selling coffee, they're selling a business opportunity for everyday entrepreneurs who want to own a café without the usual headaches of high investment or complicated setup.
Premium coffee experience at an affordable price point
Working together on SEO, paid ads and website improvements
Scalable model built for first-time entrepreneurs and investors
Growing presence across cities in India 72+ and counting
Alongside SEO and paid ads, we helped improve Suto Cafe's website making it cleaner, more professional, and more convincing for potential franchise investors visiting the site for the first time.
Suto Cafe had a good product and a clear ambition to grow. But their digital strategy was not working. Facebook Ads were showing to the wrong people. Google search brought in random visitors with no interest in franchising. And the website was not clear enough to convert serious investors into leads.
Ads were showing to coffee drinkers, not people looking to invest in a franchise business.
Only 20-25 leads a month and most of them weren't serious about investing in a franchise.
Suto Cafe did not appear on Google for any franchise-related searches. They were invisible to investors looking online.
We dropped the old ads completely and built fresh campaigns from scratch. The new targeting focused on entrepreneurs and small business owners who were actively looking to invest. The ad creatives talked directly about the franchise opportunity. Campaigns were structured city by city to focus on markets where Suto Cafe could actually grow.
We identified 22 high-intent franchise search terms mostly city-specific like "coffee franchise in Jaipur" or "café franchise in Ahmedabad" and built a structured SEO plan around them. On-page optimisation, content improvements, and technical fixes to get Suto Cafe ranking where it matters most.
We improved the website so it would work better for franchise investors. Cleaner layout, stronger messaging, and a clear path that takes a visitor from "I am interested" to "I have submitted my inquiry." When someone is thinking about a business investment, the website has to instantly build trust.
Both the paid ads and the SEO were structured around specific cities and regions with real franchise demand. This meant every rupee of ad spend and every SEO effort was pointed at places where Suto Cafe could actually expand not wasted on broad, unfocused reach.
Every week we reviewed the numbers: cost per lead, click rates, keyword positions, and organic traffic. Whatever was working, we scaled it. Whatever was not, we fixed it quickly. This is why results kept getting better every single month.
Primary lead generation channel
Organic franchise keyword rankings
Conversion-focused UX improvements
Weekly CPL, CTR and traffic monitoring
When we started in April 2024, Suto Cafe wasn't ranking in the top 100 for a single relevant keyword on Google. Today, they rank on Page 1 for 22 competitive franchise search terms many of them in the top 2 positions. That's free, organic traffic from people actively searching to invest.
| # | Keyword | Rank Now (May '26) | Rank Before (May '24) |
|---|---|---|---|
| 1 | Coffee Franchise in Punjab | #1 | Not in Top 100 |
| 2 | Coffee Franchise in Ayodhya | #1 | Not in Top 100 |
| 3 | Coffee Franchise in Jammu | #1 | Not in Top 100 |
| 4 | Coffee Franchise in Maharashtra | #1 | Not in Top 100 |
| 5 | Coffee Franchise in Udaipur | #1 | Not in Top 100 |
| 6 | Coffee Franchise in Ludhiana | #1 | Not in Top 100 |
| 7 | Coffee Franchise in Gujarat | #1 | Not in Top 100 |
| 8 | Coffee Franchise in Haryana | #1 | Not in Top 100 |
| 9 | Coffee Franchise in Rajasthan | #1 | Not in Top 100 |
| 10 | Coffee Franchise in Indore | #2 | Not in Top 100 |
| 11 | Coffee Franchise in Bhubaneswar | #2 | Not in Top 100 |
| 12 | Coffee Franchise in Ahmedabad | #2 | Not in Top 100 |
| 13 | Coffee Franchise in Jaipur | #2 | Not in Top 100 |
| 14 | Famous Cafe Franchise in India | #3 | Not in Top 100 |
| 15 | Cafe Franchise in Jaipur | #3 | Not in Top 100 |
| 16 | Top Coffee Franchise in India | #4 | Not in Top 100 |
| 17 | Coffee Shop in Indore | #4 | Not in Top 100 |
| 18 | Coffee Cafe in Indore | #4 | Not in Top 100 |
| 19 | Top Coffee Franchise | #5 | Not in Top 100 |
| 20 | Best Coffee Shop Franchise | #5 | Not in Top 100 |
| 21 | Best Coffee Franchise | #6 | Not in Top 100 |
| 22 | Best Cafe Franchise | #6 | Not in Top 100 |
The SEO work didn't just move rankings it brought real people to the website. Sessions grew from 10,116/month to 37,155/month, and organic leads went from zero to 150-200 a month. These are people finding Suto Cafe on Google without any ad spend.
Every good lead is a potential new outlet in a new city. With leads coming in from both paid ads and organic SEO, Suto Cafe's franchise network more than doubled since we started working together.
Build stronger visibility, reach your target audience, and generate quality leads with our result-driven digital marketing strategies.
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