Case Study
POJ Furniture
How we helped POJ Furniture get found on Google, fill their stores with more customers, and grow their franchise inquiries from next to nothing to a steady pipeline every month.
How we helped POJ Furniture get found on Google, fill their stores with more customers, and grow their franchise inquiries from next to nothing to a steady pipeline every month.
POJ Furniture has 37+ retail stores across Odisha, Bihar, Jharkhand, West Bengal, and Uttar Pradesh. Strong brand offline. But when they came to IndiaInternets, their digital presence was not matching the size of their business at all.
Their Google Business Profiles were barely generating calls. Nobody was finding them through Google search. Franchise leads were slow. They needed a proper digital strategy that would both bring more customers into stores and attract serious franchise investors at the same time.
We built that strategy. The results are below.
POJ Furniture sells everything from bedroom and living room sets to office, dining, kids, and home decor. With 37+ stores and a franchise investment starting at just Rs. 15 Lakhs, they are one of the most accessible furniture franchise opportunities in the region. The goal was to get the right people to find them online.
Premium yet affordable furniture across 6 product categories
Across 5 states as of May 2024
Investment starting from Rs. 15 Lakhs with full brand support
Odisha, Bihar, Jharkhand, West Bengal, and Uttar Pradesh
POJ Furniture had 37+ physical stores and a solid product range. But online, they were hard to find. Their Google Business Profiles were not set up to bring in calls. Nobody was finding them on Google for furniture or franchise keywords. And there was no proper plan to drive footfalls into stores or get franchise leads from the internet.
Google Business Profile was barely working. Some months only 10-15 calls. Almost no digital inquiries despite 37+ stores. \
POJ was not ranking for furniture or franchise keywords in their cities. Anyone searching online simply could not find them.
Despite a strong offline brand, store visits were not growing. No digital channel was bringing people through the door.
Franchise inquiries were coming in slowly and inconsistently. No dedicated strategy to attract investors across 5 states.
Retail growth and franchise growth both needed attention. There was no proper strategy combining SEO, Google Ads, GMB, and Facebook Ads.
What ad spend existed was not focused on the right cities or the right audiences. Money was being spent without a clear return.
We fully optimised every POJ Furniture location on Google Business Profile. Proper categories, service descriptions, photos, opening hours, and regular posts. This one change made a big difference in how often the stores showed up in local Google searches and Google Maps, which led directly to more calls and more footfalls.
We launched Google Ads targeting people already searching for furniture in specific cities. These were people ready to buy, not just browsing. Campaigns were built city by city to match the locations where POJ Furniture has stores and where new franchises are planned.
We identified 90+ high-value keywords across furniture and franchise searches for every city in the POJ network. Full on-page SEO, technical improvements, and a content plan to get the site ranking on Page 1. The results show up clearly in the keyword table below.
We ran Facebook Ads targeted at people in cities near POJ stores. Ad creatives were built around the showroom, new arrivals, and the franchise opportunity. Goal was simple: get more people to call, visit, or fill out an inquiry form. Started in Odisha, then expanded across states.
Franchise leads need a very different approach compared to retail traffic. We built separate campaigns just for franchise investors. Messaging was built around the Rs. 15 Lakhs opportunity, the brand track record, and multi-state expansion. Odisha became the top performing market and got priority focus.
Every week we checked the numbers across every channel: call volumes, lead counts, keyword positions, ad costs, and conversions. What worked got more budget. What did not got fixed. This regular optimisation kept results improving month after month.
Page 1 rankings across 5 states
Local visibility and call generation
High-intent furniture buyers
Intent-based & behavioural segmentation
Weekly CPL, calls, and ranking reviews
The SEO work brought a lot more people to the POJ Furniture website. Monthly sessions grew from 5,244 to 33,000, a 529% increase. Organic leads went from 32-40 a month to 200-250 a month. All without any extra ad spend for that traffic.
In May 2024, POJ Furniture was not ranking for a single one of these keywords. Today, they rank on Page 1 for all of them. Most are in the top 2 positions. These are people searching specifically for furniture and franchise opportunities in cities where POJ operates.
| # | Keyword | Rank May 2026 | Rank May 2024 |
|---|---|---|---|
| 1 | Furniture Franchise in Kolkata | #1 | Not in Top 100 |
| 2 | Furniture Franchise in Orissa | #1 | Not in Top 100 |
| 3 | Furniture Franchise in Jharkhand | #1 | Not in Top 100 |
| 4 | Furniture Franchise in Bihar | #1 | Not in Top 100 |
| 5 | Furniture Franchise in West Bengal | #1 | Not in Top 100 |
| 6 | Furniture Franchise in Gaya | #1 + #9 | Not in Top 100 |
| 7 | Furniture Franchise in Dhanbad | #1, #3 + GMB 1 | Not in Top 100 |
| 8 | Office Furniture Online in Bihar | #1 | Not in Top 100 |
| 9 | Office Furniture Online in Kolkata | #1 | Not in Top 100 |
| 10 | Furniture Showroom in Bokaro | #1 + GMB 2 | Not in Top 100 |
How the 31 tracked franchise keywords are spread across ranking positions — May 2026
Better rankings brought real traffic. Sessions went from 700/month to 3,809 — and more importantly, organic leads jumped from 25-30 a month to 100-120. These are people finding Tealogy on Google without any ad spend.
Every good lead is a potential new outlet in a new city. With leads coming in from both paid ads and organic SEO, Suto Cafe's franchise network more than doubled since we started working together.
Build stronger visibility, reach your target audience, and generate quality leads with our result-driven digital marketing strategies.
Hi, How can I help you ?
We use cookies to ensure you have the best browsing experience on our website.
Accept