Atlanta Systems (Trackofy)

The Challenge

Given the domain expertise of the company, it was extremely important for them to be visible in the top ten results in the search engine. However, given the competition and the fast-moving pace of the technological advancement, Atlanta Systems initially did not make it to the first page of the results. Also, they wanted to spread awareness about their IoT based product, Trackofy.

Based on their business objectives, the first solution that we offered to them was to do SEO of their website. This way, their website would rank in the top ten search results in the search engine, establishing them as a well-known, reputed company online. For SEO, we started with auditing their website and making necessary adjustments to it to make it SEO ready. Next, we did a competitor analysis to observe what strategies their counterparts are using for their web presence. Based on our observations and their company objectives, we worked on their on-page and off-page aspects by creating a solid backlink structure.

For their IoT based product Trackofy, we suggested they first take the route of organic social media marketing before investing bucks into paid marketing. This was because unlike the popular belief, paid advertisement is not just about running ads and bringing in leads. For ad campaigns to be successful, there has to be a solid social media profile before with good substance so that it is perceived as a running, successful brand. And therefore, our social media team began to work on their organic social media presence by creating accounts on popular channels like Facebook, Instagram, and LinkedIn for starters.